When Bad Reviews Are Good News
When Bad Reviews Are Good News
Recently a client emailed me a link to a Google review that was several months old and less than flattering to their firm. You could sense the anxiety and fear in the tone and the seemingly simple question, “can you make this go away?”
So how can a bad review possibly be good news? No I haven’t lost my mind – at least not entirely ASSOCIATE HEALTH CHECK HOME DEPOT . What this does it put a sense of urgency and a dose of reality that what is in fact happening on the internet today effects everyone. Companies that are taking their time to dive in should take note. Even if you don’t have a plan or strategy in place to engage in social media it is time to recognize that millions upon millions of people are and one is bound to be a customer of yours.
That being said, no company in the history of man is perfect. There are system, service and product failures and this is normal – as long as they are not the ‘norm’ for the company ASSOCIATE HOME DEPOT HEALTH CHECK . It isn’t that you never make a mistake or have a bad product or customer service is asleep at their desk, it is how you respond.
A tweet here or there, a review in one place or the other picked up immediately can be a early warning alarm that something has gone wrong in your operation. It could be a single episode or worse the beginning of a pattern and either way requires your prompt attention.
As far as the disgruntled consumer or client goes – the faster you respond the more likely they are to either remove the post or update it with a satisfied review. People are usually realistic and more often than not, are understanding. They want to know that they matter and that you care – you heard them and you responded. The faster you respond, the better they feel. Don’t make excuses or blame someone else – find out what will make the situation right or what can you offer to compensate for their pain? You need to find a way to let them know they matter. Yes there are chronic complainers and just some evildoers in the world and there are ways to address that as well.
At the end of the day take note: if you are not listening and watching your brand and your reputation is at the mercy of anyone and everyone. If you aren’t ready to tweet, fan, follow and blog (and I still can’t think of a reason not to do these things) then at least make sure that you have your alerts set to listen for mumblings, good or bad and make the most of them. You might even have a band of fans out there who are feeling a bit unappreciated and that too is a missed opportunity or worse the beginnings of a soured relationship.
Since the value of stocks traded in a stock exchange depend on many and varied factors, predicting the future value of stocks usually comes out 50/50 accurate. In isolated instances predictions may come out 100% true. In short, the best that a good stock trader can do is rush to hit the ball whichever part of the court he sees it coming in.
It is essential for the stock trader who wants to make profit on his stocks to keep abreast of the developments in the market in real time. This gives him the ability to take quick action whenever it is necessary. Monitoring the situation in the market is especially important if you want to make a quick profit during a period of increase in the value of your stocks. Although it may not always be good to sell shares the minute they appreciate in value, that is one sure way to earn a little something from your shares.
For the purpose of keeping an eye on changes in the climate of the stock market, consider staying logged in at the website of the stock market where you have interests. It is usual to find among their pages sections devoted to real-time displays of stock statistics. There may also be statistical representations in charts to show the latest trends in trading that particular stock. Additionally, that website will usually have interpretations of the displayed values of stocks as well as expert recommendations on what to do, in case anything needs to be done.